LONDON, February 3, 2012 /PRNewswire/ --
Expedia(R) Affiliate Network (EAN) has today announced the launch of EAN Smart Cross
Sell, which enables airlines to maximize ancillary revenues by cross selling hotels to
their online customers.
Most estimates put annual airline ancillary revenues to be in excess of $30 billion
and the most active practitioners get nearly one-fifth of their operating revenues from
such fees.
With Smart Cross Sell, airlines can display dynamic, tailored hotel offers to their
customers during the online booking process, letting travellers add the perfect hotel to
their airfare purchase. Smart Cross Sell also minimizes checkout disruption, resulting in
less shopping cart abandonment and higher conversion.
"Smart Cross Sell presents bmi with a fantastic opportunity to deliver additional
ancillary revenue to the business. It allows our travellers to add the perfect hotel to
their airfare purchase in just a few clicks," says Stuart Beamish, Marketing Director of
bmi, British Midland International. "Early results are positive as we’ve seen a 9% lift in
hotel room nights and a 6% lift in incremental transactions by implementing EAN’s Smart
Cross Sell product, and these uplift figures are significantly higher when comparing to
the same period in 2010. It’s very encouraging to see that over 50% of our current growth
in hotel sales has been as a direct result of this product launch."
Smart Cross Sell combines Expedia’s intelligent sort algorithm, locating the highest
converting properties and the best deals, with user-defined profiling to create a best in
class hotel cross sell experience. It is based on EAN’s world leading private label
technology platform, which has already helped over 10,000 online travel businesses shape
the future of online travel.
"We’re excited to enhance the hotel shopping and booking experience for customers of
our airline partners," said Henrik Kjellberg, President of Expedia Affiliate Network. "As
ancillary revenue becomes increasingly important to airlines, we wanted to deliver a
relevant solution to our airline partners that converts - and our Smart Cross Sell fits
the bill."
EAN Smart Cross Sell is available immediately to EAN Airline Affiliates. Learn more at
EAN.com.
About Expedia Affiliate Network
Expedia Affiliate Network (EAN) is part of Expedia, Inc., the world’s leading online
travel company. EAN creates the tools and technology that help millions of travellers find
the perfect hotels for their next trips. As the world’s fastest-growing private label
travel affiliate network, EAN works with over 10,000 partners in 33 countries to turn
their web traffic into hotel bookings and happy customers. For more information on EAN
visit http://www.ean.com.
Expedia and Expedia Affiliate Network are either registered trademarks or trademarks
of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property
of their respective owners.
(c) 2012 Expedia, Inc. All rights reserved.
For further media information please contact:
Sam Kane/Jody Thorsby
Brands2Life
ean@brands2life.com
+44-0207-592-1200
