General Electric appoints Brenda Mbathi as East Africa CEO

General Electric
2019/04/04 | 388 words | AEROCONTACT | CAREER
General Electric appoints Brenda Mbathi as East Africa CEO © General Electric

Based in Nairobi, Brenda will lead the development of diverse programs with public and private sector projects and partnerships across East Africa

General Electric (www.GE.com) has announced the appointment of Brenda Mbathi as the Chief Executive Officer for East Africa. In her role, Brenda will play a pivotal role in steering the next phase of strategy and growth for General Electric in East African markets, excluding Ethiopia which shall continue to be led by Daniel Hailu, CEO, GE Ethiopia.

Based in Nairobi, Brenda will lead the development of diverse programs with public and private sector projects and partnerships across East Africa.

Commenting on the appointment, Farid Fezoua, President and CEO, General Electric Africa, reiterated GE’s commitment to work together with governments, private sector and Non-Governmental Organisations (NGOs) in order to develop public private partnerships and sustainable outcome-based solutions.

“We are optimistic about East Africa and the opportunities to develop breakthrough solutions in power, healthcare and aviation. We believe that the appointment of Brenda is a step further in making this vision a reality. We are also glad to bring on board a great female leader, with the experience and passion required to drive our growth in this region. This appointment is a testament to our localization and Diversity & Inclusion strategy for the region,” he said.

Brenda joined General Electric in 2015 and brings on board more than 27 years of experience in government affairs, CSR and corporate relations. In addition to her role as Government Affairs Director, Brenda leads Corporate Social Responsibility for Sub-Saharan Africa, including implementing a OneGE strategy under the “Kujenga” brand for CSR. Brenda will be a part of the Africa Leadership Team.

“I am very excited to be leading General Electric’s regional growth in East Africa and look forward to working with our business leaders, team of dedicated and talented colleagues, as well as our trade partners, to ensure GE’s continued growth and success in the market,” Brenda Mbathi said.

Partnership with Governments and local companies form a very important part of GE’s growth in East Africa and across the continent. Through these collaborations, GE has made significant investments to develop infrastructure projects, including sustainable energy solutions, provide efficient and reliable transportation as well as improve access to quality healthcare.


Aviation and aerospace newsletter

Sign up for free
to the weekly newsletter!

In the same theme:


Boeing Names D'Ambrose as Human Resources Leader
2020/06/24 | AEROCONTACT | CAREER

Boeing today named Michael D'Ambrose as executive vice president of Human Resources, effective July 6. He will succeed Wendy Livingston, who has served i...


Henri de Peyrelongue appointed Executive Vice President, Commercial Sales Air France-KLM and Pieter Bootsma appointed Chief Revenue Officer Air France-KLM
2020/06/19 | AEROCONTACT | CAREER

Henri de Peyrelongue is appointed Executive Vice President, Commercial Sales Air France-KLM, as of July 1, 2020. He will lead the current organization&n...


Bell Training Academy Continues to Complete Customer Training in Challenging Environment
2020/05/14 | AEROCONTACT | CAREER

Even with limited travel options, the Bell Training Academy remains open and training customers. Barring any travel restrictions by the U.S. State Department on entry ...

See also:


Aerologic extends its engine maintenance contract with MTU
2020/05/20 | LE JOURNAL DE L'AVIATION | MAINTENANCE / MRO

MTU Maintenance has announced that German cargo airline Aerologic has just renewed its engine maintenance contract for a period of twelve years. This exclusive cont...


How Air France manages its grounded fleet before recovery time
2020/05/07 | LE JOURNAL DE L'AVIATION | MAINTENANCE / MRO

If airlines are at the forefront of the pandemic crisis, airline MROs must also adapt to this unprecedented situation in which the majority of the world fleet is groun...


HAECO also embarks on preventive maintenance on large GE90 Fan Cases
2020/04/23 | LE JOURNAL DE L'AVIATION | MAINTENANCE / MRO

Preventive Maintenance Inspections (PMI) capabilities on General Electric's GE90-110/-115B Fan Stator Modules (Boeing 777-300ER, -200LR and 777F) are multiplying arou...