"Be the Pride of Africa, by inspiring our people and delighting our guests consistently."
Contributing to the sustainable development of Africa.
o To offer a standard of service that seeks to enhance Guest Experience.
o To offer the Best Value, enabled by deploying Operational Excellence.
Our Brand Promise
"Consistently Deliver World Class Experience, as the Pride of Africa"
We inspire our people to unleash their potential and provide world class technologies to advance our guests' quality of life.
In turn we are able to achieve real progress and create positive impact in our community, Africa and the world.
"Warm, Caring, Friendly, truly African - The Pride of Africa"
Safety- We shall always consider safety as a number one priority, for our People and Guests.