We have signed up to VisitBritain's pioneering new initiative, the GREAT China Welcome Charter.
The GREAT China Welcome Charter was unveiled at Blenheim Palace on Friday 14th March and aims to establish Britain as the most welcoming destination in Europe for Chinese travellers. The GREAT China Welcome charter is designed for British tourism suppliers and companies who are considered "China-ready".
British Airways joins a host of highly respected brands that also backed the charter, these include: The British Museum, Blenheim Palace, Harrods, Madam Tussauds, Fortnum & Mason and Hilton.
Keith Williams, British Airways' Executive Chairman, said: "British Airways is proud to be a founding member of VisitBritain's GREAT China Welcome Charter, which is an important and unique initiative".
"With more than 30 years history of flying to China our commitment to the region is stronger than ever. From May 5, direct flights between London Heathrow and Chengdu will increase to five times a week, operated by our brand new Boeing 787 Dreamliners. British Airways' mission is 'To Fly. To Serve.' and we want to deliver that for all our Chinese customers."
British Airways offers customers a multitude of accessible and familiar features, such as ba.com translated into Mandarin, highly active and engaged Weibo and WeChat social media sites, Chinese meal options served onboard as well as Chinese-speaking pilots, cabin and customer services teams.
British Airways currently offers daily flights from London Heathrow to Beijing and Shanghai, two daily flights to Hong Kong, as well as thrice-weekly direct flights to Chengdu in China's Sichuan Province.