If you've been on Facebook, Twitter, or YouTube recently, you've probably seen countless videos of friends, family, celebrities, athletes, and even politicians participating in this phenomenon called the Ice Bucket Challenge.
The Ice Bucket Challenge is a viral social media campaign, benefiting the ALS Association. The concept is simple. Pour a bucket of ice water on your head or donate to the ALS Foundation within 24 hours. Of course, many folks choose to do both.
Our Sr. Vice President Culture and Communications, Ginger Hardage, responded on behalf of Southwest Airlines to a challenge we received from JetBlue's Chief Marketing Officer, Marty St. George. Along with Ginger taking the Ice Bucket Challenge on behalf of Southwest Airlines, we also made a monetary donation to the ALS Association as well as one of our favorite corporate charities, Ronald McDonald House Charities.
Since then, we've seen many Employees take the Ice Bucket Challenge and challenge our Leaders to do the same. Ginger, alongside the Southwest Airlines' Leadership Team, accepted these challenges yesterday. They challenged all Southwest Airlines Employees and their peers at the Boeing Company to take the challenge, and make a donation to the ALS Assocation.