Strategies for a digital revolution in the cabin

Consumers increasingly expect to micromanage their lives and their travel at a granular level through their personal devices. Yet the inflight space has some way to go before it is fully connected to the mobile ecosystem. What strategies should airlines and their partners adopt to meet travellers expectations for a more connected and touchless inflight experience? Where are the opportunities to support greater customisation of the cabin and help the crew to deliver great experiences to their passengers?