Putting people at the heart of each journey in the digital age

Digital interfacing has rapidly become the default way of doing business as we all seek to avoid touching communal surfaces and screens and keep our distance from each other. But travel should also be about emotional connections and journeys that delight. What should this look like for air travel and the inflight experience as we embark on recovery? How can we build the human touch back into flying and create new personal and people-centric experiences? How should our approach be informed by insights from the travel and hospitality sectors?