TBS Inspiring Researchers Sylvie BORAU

FR | Sylvie Borau (PhD) est professeur associé à TBS où elle enseigne le marketing éthique et le comportement du consommateur. Ses recherches portent sur les femmes dans la publicité, le marketing genré et lIA genrée. Avant sa carrière académique, elle a travaillé pendant 8 ans pour plusieurs instituts détudes à Paris et à Toronto (TNS, IFOP, IPSOS).

Découvrez le profil de Sylvie : https://bit.ly/2NnJEQl


ENG | Sylvie Borau (PhD) is an Associate Professor of Marketing at TBS where she teaches ethical marketing and consumer behavior. Her research focuses on depiction of women in advertising, gendered marketing, and gendered AI. Before her academic career, she worked for 8 years for several marketing research institutes in Paris and Toronto (TNS, IFOP, IPSOS).

Dernières publications :
BORAU, S., J.-F.BONNEFON, "The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression", Journal of Business Ethics, 2019, vol. 157, no. 1, pp. 4563[Cnrs :2, Fnege: 2]

BORAU, S., J.-F.BONNEFON, "Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability", Journal of Business Research, 2019[Cnrs :2, Fnege: 2]

BORAU, S., M. V.NEPOMUCENO, "The Self-Deceived Consumer: Womens Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers", Journal of Business Ethics, 2019, vol. 154, no. 2, pp. 325-340[Cnrs :2, Fnege: 2]