langue fr ICF International - 15/05/2020

ICF Next - Belize

When the Belize Tourism Board asked us to put Belize on the map, we had to entice United States travelers to discover all that the country had to offer. Through a robust advertising and public relations campaign, thats exactly what we did. We conducted cultural immersion research and deep data analysis to define the audience that Belize would appeal to most: travelers, not tourists.