Lift-off of the 'Pics Or It Didn't Happen' mission occurred at 21:19 UTC on July 04 2020 from Rocket Lab Launch Complex 1 Pad A on New Zealand's Mahia Peninsula.
Following a successful lift-off, first stage burn, and stage separation, Rocket Lab experienced an anomaly during its 13th Electron mission Pics Or It Didnt Happen.
The issue occurred approximately four minutes into the flight on July 4, 2020 and resulted in the safe loss of the vehicle. As a result, the payloads onboard Electron were not deployed to orbit. Electron remained within the predicted launch corridors and caused no harm to personnel or the launch site.