Never Settle| The HondaJet Story

Honda had long dreamed of taking flight, but to enter a new industry demanded a break from convention. Starting from a clean-sheet design, the HondaJet team worked for years to overcome every obstacle, as they took their concept from theoretical drawing to commercialized aircraft. The lead designer of the HondaJet, Michimasa Fujino, recalls the journey of developing the HondaJet and tells a story called Never Settle.

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