Flybe partners with Amadeus for digital transformation

Flybe

2017/11/14 | 439 words | AEROCONTACT | AIR TRANSPORT
Flybe partners with Amadeus for digital transformation © Adoption of Amadeus’ full Altéa Suite underpins Flybe’s business improvement strategy

Flybe customers to benefit from an enhanced digital experience including personalised offers, tailored pricing and mobile disruption management.

Adoption of Amadeus’ full Altéa Suite underpins Flybe’s business improvement strategy.

Flybe, Europe’s largest regional airline, is poised to significantly enhance the digital experience it offers to customers having signed with Amadeus to implement a wide range of advanced technology through its Altéa Suite.

The move to overhaul its digital offering supports Flybe’s continuing business improvement strategy which includes providing a highly personalised, industry leading and interactive digital offering before, during and after travel. Amadeus’ mobile solutions will also offer the airline’s passengers re-accommodation options during times of disruption, directly within Flybe’s mobile app. 

Christine Ourmières-Widener, Chief Executive Officer at Flybe commented: “We look forward to working with Amadeus to implement what will be a ground breaking digital transformation for Flybe. It will bring a whole host of new sales' possibilities and operational improvements that will drive up revenue, but ultimately it will be our passengers who benefit from having access to world leading digital experiences across many different touch points in their journeys. This project is a major step in the delivery of our sustainable business plan for the airline.”

A key part of Flybe’s business strategy is focused on delivering an industry leading online customer experience. The adoption of the full Amadeus Altéa Passenger Service System (PSS), providing closely integrated passenger data and the ability to deliver a more consistent service across all customer touchpoints, will enable this objective to be met. The technology will also help Flybe drive up revenue though the innovative and multiple sales channels offered by the Altéa Suite.

Julia Sattel, Senior Vice President, Airlines at Amadeus added: “Travellers today expect airlines to deliver highly personalised offers consistently through multiple channels and at the right moment. For an airline like Flybe, that generates circa 80% of its revenues online, this is a significant vote of confidence in Amadeus’ advanced digital, merchandising and customer experience management technology. We see this as a best practice example of how Amadeus can support an airline to achieve its digital transformation goals, and we very much look forward to working with Flybe to help the airline implement its business strategy.”

In addition to the Altéa Suite, Flybe has signed for Amadeus e-Retail, Amadeus Anytime Merchandising, and Amadeus Customer Experience Management. The technology will be implemented by the end of 2018.

> Learn more about Flybe

> Learn more about Amadeus


Aviation and aerospace newsletter

Sign up for free
to the weekly newsletter!

In the same theme:


Safran Helicopter Engines and ZF Aviation Technology strengthen partnership within the European engine market
2020/07/30 | AEROCONTACT | INDUSTRY / TECHNOLOGY

Safran Helicopter Engines and  ZF Aviation Technology have signed today a Memorandum of Agreement (MoA) strengthening their collaboration to offer a turboprop eng...


Boeing Advances Environmental Leadership
2020/07/30 | AEROCONTACT | INDUSTRY / TECHNOLOGY

Boeing today released its 2020 Global Environment report, highlighting how the company is sustainably designing and building products, while conserving resou...


Lockheed Martin Technology Protects NASA's Mars 2020 Mission
2020/07/30 | AEROCONTACT | INDUSTRY / TECHNOLOGY

Lockheed Martin developed the technology behind the aeroshell that will protect NASA's newest Mars rover, Perseverance, and deploy the first-ever Mars helicopter. ...

See also:


2020/09/24 | LE JOURNAL DE L'AVIATION | AIR TRANSPORT

Dutch Finance Minister Wopke Hoekstra said Wednesday the government was willing to discuss another cash injection for Air France-KLM should a multi-billion bailout fa...


2020/09/24 | LE JOURNAL DE L'AVIATION | AIR TRANSPORT

An Israeli airliner flew to Bahrain on Wednesday, tracking data showed, just days after the two countries inked a normalisation accord backed by the United States.The...


2020/09/24 | LE JOURNAL DE L'AVIATION | AIR TRANSPORT

Kazakhstan has barred three air carriers from operating for violating a UN Security Council embargo covering the supply of arms to Libya, the Central Asian country's ...