Models take off down runway in the sky.

The "Runway in the Sky" kicks off a renewed partnership between Southwest Airlines and The Magnificent Mile Association. In addition to being longtime partners, Southwest Airlines is now the Official Airline of the Magnificent Mile, and it's celebrating with a truly unique experience-turning Flight 904 from New York (LaGuardia) to Chicago (Midway) into a fashion show in the air. Six Factor Models took to the aisle-turned-runway, showing off the latest fall fashions from Macy's at Water Tower Place on North Michigan Avenue.

At the end of the fashion show, every Customer was surprised when fashion icon Carrie Lannon announced that everyone would be getting off the flight with a $100 gift card to spend at a retailer on The Magnificent Mile.